A small Nashik brand for people tired of loud ecom.
Two neighbourhood studios in Nashik. Thirty-six frames we'd wear ourselves. One honest price — no inflated MRP, no coupon maze.
The honest pricing manifesto
Most optical websites in India run a running con: an inflated MRP, a "flat 50% off" sticker, a loyalty code for another 10%, a member tier for another 5. By the time you pay, you've done ten minutes of mental arithmetic and you still don't know if you got a deal.
We don't do that. One clean price. Set fairly. With free anti-glare lenses included, not treated as a ₹799 upsell. A 14-day return if you change your mind, no questions asked.
Occasionally we run a short, honest sale — like the 20% off this weekend. The point is: the everyday price is the everyday price. You can trust what you see.
Curation over catalogue.
When a website shows 5,000 frames, the decision hurts. You start second-guessing. Three browser tabs later, you give up and pick whatever's on the top banner.
Our 36 frames aren't the only ones we've seen. They're the ones we'd personally wear after looking at 500. If we wouldn't recommend a frame to a friend, we don't stock it.
Gaurav Navarkar, on why Eyesquare exists.
I'm Gaurav Navarkar. I started Eyesquare Optical in Nashik because I grew up watching my father treat his glasses as something he'd keep for a decade — and I watched the online eyewear world walk away from that care.
Today eyewear in India feels like a race to the bottom on price, or a race to the top on feature lists. We chose neither. We curate thirty-six frames — each one chosen because we'd personally wear it. We price them once, honestly. No inflated MRPs to strike through, no coupon maze, no "members-only" markdown tiers. Anti-glare lenses come included.
Fittings are done by hand — at one of our two Nashik studios on College Road or CIDCO. If you visit, you'll probably meet me or someone on the small team. If you order online, I've almost certainly seen your package before it shipped. That's the scale we're at. That's the care we're trying to keep.
— Gaurav Navarkar, founder
Come see for yourself
Visit a store, or browse the collection online. Either way, we're glad you're here.